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Yes, it took a few looks to see the 2012 clearly. I think its a neat design but you're right, there is nothing about it that shouts Olympics. It looks better suited for the advertising of a big concert, or something awful MTV would brew up. I imagine that if Miami were to be awarded the games, their logo would look something like this. Also, could the 'London' text be any smaller?
With that being said, I do like it...
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