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No, patriotism doesn't equate with love of sport, but it does equal exposure to a national audience, who may discover they have a liking for soccer whereas previously they never gave it a chance or even noticed. That, and American sports are weird like that. Casual fans pop up all the time, if the culture spreads wide enough to catch people in the drag net. Again, diehard fans are going to be way to picky to follow MLS for several years to come, in the meanwhile MLS wants to build up the casual audience. That is how American sports make the most of their money.
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Today Rap music is the Lakers
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